HIGHLIGHTS

Emerald Of Katong presents an exceptional opportunity as a 99-year leasehold condominium set to launch in the highly sought-after District 15, conveniently located near the upcoming Tanjong Katong MRT station (TE25). This development promises an array of remarkable features and amenities to enhance the quality of life for its residents.

Here are some noteworthy highlights of this upcoming project:

• With an upcoming Tanjong Katong MRT station just a stone’s throw away, residents can enjoy seamless connectivity to the rest of Singapore, enhancing both convenience and accessibility.
• The upcoming condominium development along Jalan Tembusu Road offers residents a sanctuary of luxury and tranquility. Spanning across a vast expanse of 775,034 square feet, the development boasts six blocks of 18/19/21-storey residences adorned with bountiful facilities.
• Emerald Of Katong exudes immense potential for growth and appreciation. The winning bid of $828.8 million from Sim Lian Group underscores the district’s allure to astute investors and developers.
• With esteemed educational institutions such as Haig Girls’ School and Tanjong Katong Primary School within a 1 km radius, Emerald Of Katong fosters a vibrant community-centric lifestyle ideal for families.

Emerald Of Katong Details

INTRODUCTION

 

There are plenty of retail alternatives in the neighbourhood which will make it convenient for you to purchase for your essentials.

Located in the well-known Tanjong Katong area, Emerald of Katong is a new residential development that blends modern architecture with the heritage of Katong. The project is designed to offer a comfortable and luxurious living experience while being part of a vibrant community.

The development is located on Jalan Tembusu Road, which has seen significant improvements in recent years. The project will feature six residential towers with heights ranging from 18 to 21 storeys. These towers will offer a variety of units, catering to different family sizes and lifestyle needs.

The total land area for the project is 775,034 square feet, allowing for ample green spaces and thoughtfully designed facilities. Residents can expect a range of lifestyle amenities such as pools, fitness areas, and recreational spaces, providing a balanced lifestyle with both relaxation and activity in mind.

Emerald of Katong is also situated in a convenient location within Katong, a district known for its rich history and cultural significance in Singapore. The area offers easy access to shopping malls, eateries, schools, and other essential services, making it a highly attractive location for families, working professionals, and expatriates alike.

This project adds to the continuing transformation of the Katong area, preserving its unique character while embracing modern living standards.
 

East Coast’s Rich History and En Bloc Fever

To truly appreciate the allure of Emerald of Katong, it’s essential to consider the rich history of Katong and the broader East Coast. Around 20 years ago, the East Coast area saw a wave of en bloc sales, fueled by the rising appeal of Katong and nearby districts. Iconic developments such as Amber, The Esta, The Sea View, Silversea, Alto, Seafront on Meyer, and Belvedere emerged due to this demand. Buyers were drawn to the unique blend of Katong’s heritage, proximity to East Coast Park and the beach, and a diverse range of food options. The en bloc craze was driven by the belief that living in Katong and the East Coast offered the best of Singapore—easy access to popular eateries, recreational spots like East Coast Park, and a peaceful, seaside environment.

Now, with new projects like Grand Dunman, Continuum, and Tembusu Grand, history seems to be repeating itself. The launch of Emerald of Katong and other nearby developments such as Meyer Blue continues to highlight the lasting appeal of the Katong area. What sets this new wave of developments apart is the added convenience of the Thomson-East Coast MRT Line, with nearby stations like Tanjong Katong MRT and Katong Park MRT enhancing connectivity for residents.

Emerald of Katong is perfectly positioned to take advantage of this prime location, offering luxury living in the heart of Katong, surrounded by rich heritage and modern amenities. The new developments in Katong not only preserve the unique charm of the area but also bring a new level of convenience and lifestyle options for residents.

Emerald of Katong Location

The highly anticipated Emerald of Katong is more than just a new residential development—it is poised to redefine luxury living in the historic and vibrant Katong district. Nestled in the prime East Coast area, this development offers the perfect combination of convenience, heritage, and modern lifestyle amenities, making it one of the most sought-after addresses in Singapore.

One of the standout features of Emerald of Katong is its unbeatable proximity to transport links. Located just a short 5-minute walk from the upcoming Tanjong Katong MRT Station (TE25) on the Thomson-East Coast Line (TEL), residents will enjoy seamless connectivity to the rest of the island. This convenience will appeal to professionals working in the central business district and beyond, offering a quick and hassle-free commute. Furthermore, with the upcoming Katong Park MRT Station also nearby, connectivity within the Katong area itself will be further enhanced, allowing residents of Emerald of Katong to navigate the neighborhood with ease.

But the appeal of Emerald of Katong goes far beyond its connectivity. Katong has long been recognized for its unique charm, blending old-world heritage with modern vibrancy. The area is famous for its rich Peranakan culture, offering a diverse mix of heritage shophouses, renowned eateries, and a lively cultural scene. Emerald of Katong perfectly taps into this blend, allowing residents to experience the best of Katong’s historic charm while enjoying modern, luxurious living. Whether it’s a stroll through the charming streets of Katong, dining at famous local restaurants, or enjoying recreational activities at East Coast Park, residents of Emerald of Katong will be perfectly situated to experience all that the area has to offer.

 
In addition to its cultural appeal, Katong has also become a hub for modern developments and strategic infrastructure enhancements, making it a highly desirable location for both homebuyers and investors. One of the significant upcoming developments in the area is the construction of a 270-bed nursing home by the charity Thye Hua Kwan, which is set to open in early 2025 along Tanjong Katong Road. This new facility will transform the area into a key healthcare hub, providing essential services for the elderly and attracting healthcare professionals and families alike. The planned therapeutic neighborhood park adjacent to the nursing home will further enhance the area’s appeal, offering a green space where residents can relax and enjoy a peaceful environment. This combination of healthcare facilities and green spaces makes Emerald of Katong a prime choice for families seeking a well-rounded living environment that caters to all aspects of life.

 
The Jalan Tembusu location of Emerald of Katong is particularly attractive due to its strategic position in the East Coast area, which has long been a favorite among Singaporeans. Historically, the East Coast has been known for its relaxed, seaside lifestyle, offering a tranquil environment that is close to the city but feels far removed from its hustle and bustle. About 20 years ago, the area saw a significant wave of en bloc sales as developers raced to meet the growing demand for homes in the Katong and East Coast districts. Iconic condominiums such as Amber, The Esta, The Sea View, Silversea, Alto, Seafront on Meyer, and Belvedere were launched in response to this demand, transforming the skyline of Katong and cementing the area’s reputation as a prime residential enclave.

Today, Emerald of Katong is part of a new wave of developments that are once again putting the spotlight on Katong and Jalan Tembusu. With other upcoming projects such as Grand Dunman, Continuum, and Tembusu Grand, the area is once again in the spotlight as one of the most attractive locations for property investments in Singapore. The difference this time around is the added convenience of the Thomson-East Coast MRT Line, which significantly boosts connectivity in the area and makes Katong even more accessible to the rest of Singapore. This increased connectivity is expected to drive demand for homes in the area, positioning Emerald of Katong as a valuable investment opportunity.

Speaking of investments, the recent Government Land Sale (GLS) in Jalan Tembusu for a 99-year leasehold land was won by Sim Lian Group with an $828.8 million bid. While the bid may appear conservative, it reflects a calculated approach by developers, considering the current market conditions. The moderate bid does not indicate a lack of interest in the area but rather a strategic decision given the saturation of residential projects in Katong over the years. However, the value of Emerald of Katong is not solely in the price of the land—it is in its prime location near the upcoming Tanjong Katong MRT Station and the increasing developments in Katong, all of which signal strong potential for property appreciation.

Analysts suggest that despite the cautious bidding, Emerald of Katong holds significant investment potential. The area’s blend of rich history, connectivity, and modern developments makes it a prime spot for both investors and homebuyers looking for long-term value. With the continued growth of the East Coast and the strategic placement of Emerald of Katong, residents can expect strong returns on their investment as property values rise in tandem with the area’s development.

Schools

Malls & Amenities

Key Destinations

Transport

Emerald of Katong Bedroom Layouts & Size

Emerald of Katong Site Plan & Facilities Map

Site Plan and Facilities Map for Emerald of Katong is now available. Register early with us to get live updates!

Why Emerald Of Katong is a good buy?

From an investment perspective, Emerald of Katong holds substantial promise. The winning bid for the Emerald of Katong site was $828.8 million, translating to approximately $1,069 per square foot per plot ratio (psf ppr). This price is highly competitive, especially for a prime location in the East Coast area, which is known for its luxury developments and strong property appreciation. The strategic pricing by the developer, Sim Lian Group, allows them to offer Emerald of Katong units at attractive prices during the initial launch phase. For early buyers, this presents a golden opportunity to secure units at competitive rates, with the potential for long-term capital appreciation as the value of Emerald of Katong grows over time.

Historically, properties in the East Coast and Katong areas have demonstrated impressive price appreciation, making these neighborhoods highly desirable for both homeowners and investors. For example, previous developments like The Esta have seen homeowners enjoy substantial profits, with some owners recording gains of up to $2.4 million. The launch of new developments such as Grand Dunman, Continuum, and Tembusu Grand, alongside Emerald of Katong and Meyer Blue, signals that the East Coast area is once again primed for another wave of property growth.

What sets Emerald of Katong apart from other developments in the Katong area is not just its competitive pricing, but its unique position within a rapidly developing neighborhood. Katong is undergoing significant infrastructure improvements, most notably the addition of the Thomson-East Coast MRT Line. The Tanjong Katong MRT Station (TE25), located just a short 5-minute walk from Emerald of Katong, will offer residents exceptional connectivity to key parts of Singapore, including the Central Business District, Marina Bay, and Orchard Road. This enhanced transportation access increases the attractiveness of Emerald of Katong for both homebuyers and investors, as properties near MRT stations have historically seen higher demand and faster appreciation.

Furthermore, Emerald of Katong benefits from its proximity to some of Singapore’s top schools, making it a particularly appealing option for families. Schools such as Tanjong Katong Primary School, Tanjong Katong Girls’ School, and Haig Girls’ School are all within easy reach, ensuring that families with school-aged children are well-catered for. This educational advantage further boosts the investment potential of Emerald of Katong, as properties near reputable schools tend to maintain strong demand in Singapore’s real estate market.

Beyond schools, Emerald of Katong also offers residents easy access to a wealth of recreational and lifestyle amenities. East Coast Park, one of Singapore’s most popular recreational areas, is just a short distance away, providing opportunities for outdoor activities such as cycling, jogging, and picnicking. The Katong and Joo Chiat neighborhoods are renowned for their diverse range of dining options, from local hawker fare to international cuisine, making Emerald of Katong an ideal location for food lovers. The East Coast area’s blend of cultural heritage, vibrant dining scene, and coastal lifestyle make it a unique and desirable place to live, adding to the overall allure of Emerald of Katong as both a home and an investment.

Another factor contributing to the investment potential of Emerald of Katong is the continuous development and enhancement of the Katong area. The opening of a new 270-bed nursing home by charity Thye Hua Kwan in early 2025 along Tanjong Katong Road and the addition of therapeutic neighborhood parks signal a growing focus on healthcare and community well-being. These developments are likely to attract more families and professionals to the area, further increasing demand for properties like Emerald of Katong. As Katong continues to evolve into a more vibrant and well-rounded residential district, early investors in Emerald of Katong can expect to benefit from the area’s rising property values.

Additionally, the developer’s strategic approach to pricing units in Emerald of Katong is designed to appeal to a wide range of buyers, from first-time homeowners to seasoned investors. By keeping the initial launch prices competitive, Sim Lian Group aims to attract early buyers who recognize the long-term value of investing in Emerald of Katong. With continued development in the Katong and East Coast areas, and increasing demand for properties close to MRT stations, the value of Emerald of Katong is expected to rise steadily in the coming years. This makes it a prime opportunity for investors looking to capitalize on the growth of Singapore’s real estate market.

For those interested in securing a foothold in one of Singapore’s most desirable and rapidly developing districts, Emerald of Katong offers an exceptional opportunity. As with previous developments in the East Coast area, early buyers stand to gain the most from this project’s unique combination of luxury, convenience, and strong investment potential. With its strategic location near top schools, recreational facilities, and MRT stations, Emerald of Katong presents a lifestyle that blends heritage with modern convenience.