Singapore’s Dynamic Property Market in 2024

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As we move through 2024, Singapore’s property market continues to evolve, influenced by both local dynamics and global trends. Whether you’re a potential buyer, investor, or simply keeping an eye on the market, understanding these key trends will help you make informed decisions in this dynamic environment.

1. Resilience of the Luxury Property Market

Despite the cooling measures introduced in 2023, which increased the Additional Buyer’s Stamp Duty (ABSD) for foreigners to 60%, the luxury property market in Singapore has shown surprising resilience. In the Core Central Region (CCR), known for its high-end properties, average prices have continued to rise. As of Q2 2024, the average price per square foot (psf) for luxury condos in the CCR reached S$3,254, up from S$2,999 in Q3 2023.

This growth suggests that Singapore remains an attractive destination for affluent buyers, both local and international. The narrowing price gap between the CCR and other regions, coupled with the appeal of Singapore’s stability and safety, continues to drive demand in the luxury segment.

2. Shift Towards Suburban Living

One of the significant trends of 2024 is the ongoing shift towards suburban living. The COVID-19 pandemic has permanently altered lifestyle preferences, with many Singaporeans now prioritizing space and comfort. Suburban condominiums and landed properties have seen a surge in demand as remote working becomes more entrenched in daily life.

This trend is expected to persist, as more individuals seek out the benefits of suburban living—such as larger homes and greener surroundings—while still maintaining accessibility to the city. Areas like Upper Thomson and Bukit Timah have become hotspots for those looking to strike a balance between tranquility and convenience.

3. Flexibility in Commercial Spaces

The commercial property market is also experiencing shifts in 2024, particularly in how businesses approach office spaces. With hybrid work models becoming the norm, the demand for traditional office spaces has softened, giving way to more flexible office solutions, including co-working spaces.

Data from Q4 2023 showed that the net lettable area (NLA) of occupied office space increased by only 96,900 square feet, a sharp decline from the previous quarter. This reflects the growing demand for adaptability, as companies seek spaces that can accommodate fluctuating workforce needs. The slight drop in the islandwide vacancy rate to 9.9% from 10% suggests that while demand is stabilizing, the emphasis is now on flexibility and cost efficiency.

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4. Industrial Property Sector: Robust Growth Amid Changing Preferences

The industrial property sector, especially logistics and data centers, continues to thrive in 2024. The rise of e-commerce and the digital economy has fueled demand for logistics facilities and data centers, making them attractive investments.

However, there’s a noticeable shift in how end-users approach industrial properties. Increasingly, businesses are opting to rent rather than buy, driven by market sentiments and the scarcity of available industrial land. For example, in the first half of 2024, only five confirmed land plots totaling 82,900 square meters were available, highlighting the tight supply. This shift towards renting could lead to increased competition in the leasing market, particularly for well-located industrial properties.

5. Retail Property: Adapting to the New Normal

The retail property sector in 2024 is adapting to the challenges posed by the rise of e-commerce. Retail spaces are being transformed to offer unique, experiential elements that cannot be replicated online. This includes integrating lifestyle features and creating immersive shopping experiences that draw consumers back to physical stores.

While traditional retail faces challenges, this shift towards experiential retail is breathing new life into the sector, ensuring that retail spaces remain relevant and attractive.

Final Thoughts

As we progress through 2024, Singapore’s property market continues to be shaped by a blend of resilience, adaptability, and strategic policy measures. The luxury property market is thriving despite cooling measures, suburban living is becoming increasingly popular, and commercial spaces are evolving to meet new work models. Meanwhile, the industrial sector is growing, albeit with a shift towards rental preferences, and the retail sector is reinventing itself to stay relevant.

For anyone involved in the property market—whether buying, investing, or developing—staying informed about these trends is crucial. 2024 is a year of opportunities and challenges, and those who navigate these shifts wisely will be best positioned to succeed in Singapore’s ever-evolving property landscape.

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